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Understanding Storista Sales Attribution

Irek Khasianov avatar
Written by Irek Khasianov
Updated over 2 months ago

How do you calculate the sales from Storista?

Storista uses a 7-day attribution window to track sales generated through our widgets.

How Sales Attribution Works

A sale is credited to Storista in this scenario:

  1. The visitor sees Storista widget and clicks on the video

  2. Inside the video player, he adds a product to the cart

  3. He made a purchase of this product within the attribution window.

We don't credit sales to us if a customer watches a video and doesn't add it to their cart from our widget.

How to track sales from Storista

You can use the Analytics page and check the "Direct sales" metric.

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