Connect your TikTok Shop accounts to Storista and publish shoppable videos featuring your products.
Overview
The TikTok Shop integration allows you to:
- Connect your TikTok Shop seller or TikTok Creator accounts
- Browse your TikTok Shop products
- Create shoppable videos by linking products to your existing video content
- Publish videos directly to TikTok with product tags
- Track the status of your published videos
Requirements
To use the TikTok Shop integration, you need:
- A TikTok Shop US account
- Video content already uploaded to Storista (from Instagram, TikTok, or manual uploads)
Connecting Your TikTok account
Before you connect: make sure you have logged in to the TikTok account linked to the TikTok Shop account as the primary account or marketing account.
Navigate to the TikTok Shop integration page in your Storista dashboard (via Home Page or "Off-site" menu item)
Click Connect near TikTok Shop seller account
You'll be redirected to TikTok Shop's authorization page
Review the permissions requested:
Access to your shop information
Access to product catalog
Click Authorize to grant access
You'll be redirected back to Storista with your account connected
Click Connect near TikTok Shop creator account
You'll be redirected to TikTok's authorization page
Click Authorize to grant access
You'll be redirected back to Storista with your account connected
Import videos
Once you have connected your account, you can start importing videos.
If you don't have videos yet, open Media Library and upload videos or import from Instagram /TikTok.
Click on the "Import videos" button, select as many videos as you want, and click the "Import" button.
Video guidelines
Please read TikTok Community Guidelines and Content Policy before posting content to TikTok.
Technical requirements:
The video should be at least 10 seconds long. Videos 30 seconds and longer are recommended for high performance.
The video should be in vertical format.
PRO Tip: You can import the same videos multiple times and post different products or accounts!
Publishing videos
Click on the "Post to TikTok" button.
To post a video to TikTok, you need to select a creator account, product, add a caption, and a product anchor.
You can save information for later or post to TikTok straight away.
Caption and product anchor
Effective TikTok Shop captions should include a compelling hook, relevant hashtags, and a call to action to engage viewers and drive sales. You can also use popular phrases and trends, ensure your product's purchase information is clear, and include keywords to optimize your video's performance.
The product anchor should include the product name or CTA to buy. It will appear near a small orange icon with a shopping bag.
When you're ready to publish, save changes and click on "Post to TikTok"
Result
When you click on "Post to TikTok" we will start uploading video to TikTok. You will see the status on the product page.
It takes 2-3 minutes to be published, depending on the video file size.
If TikTok rejects the video, you will see two variants:
Rejected status - the video wasn't published, and you can't publish it again. Click on the button to see the reason
"Fix errors" status - the video wasn't published, click on the button, see the issues, fix them and publish again.
Next steps
Consider doing these:
Upload more videos for different products
Upload more videos for the same product
Connect another TikTok account and post videos to expand reach
Connecting to another account
Make sure you logged in to the correct TikTok account before connecting.
If you have another TikTok account connected to TikTok Shop, click "Connect to another account".
Disconnecting
You can disconnect the account inside the "Settings" page.
Roadmap
GMV tracking - soon