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Shop app

Irek Khasianov avatar
Written by Irek Khasianov
Updated over a week ago

The Shop app integration allows you to showcase your shoppable videos directly on the Shop app's home page, reaching millions of mobile shoppers.

Why It's Important

Expand Your Reach

The Shop app is a mobile shopping destination with millions of active users. By integrating your Instagram videos with the Shop app, you can:

- Reach new customers: Your videos appear on the Shop app home page, exposing your products to shoppers who may not have discovered your store otherwise

- Leverage social proof: Authentic UGC content featuring your products builds trust with potential customers

- Drive mobile conversions: The Shop app provides a seamless mobile shopping experience, making it easy for viewers to purchase products they see in your videos

Seamless Product Tagging

When you tag products in your videos using Storista, those same products are automatically linked in your Shop app videos. This means:

- No duplicate work - tag once, publish everywhere

- Products stay in sync when you update tags

- Removing products from a post automatically updates the Shop app video

How It Works

Video Synchronization

When you enable the Shop app integration, Storista automatically:

1. Identifies eligible videos: Finds all your vertical videos that have products tagged

2. Processes and uploads: Each video is processed, moderated, and uploaded to the Shop app

3. Links products: Your tagged products are mapped to their Shop app equivalents using Shopify product IDs

4. Keeps content in sync: When you update product tags on a video, the Shop app video is automatically updated

Video Status

Each video goes through several stages:

Status

Description

Uploading

Video is being uploaded to the Shop app

Processing

Shop app is processing the video

Ready

Video is live and visible on the Shop app

Error

Something went wrong during upload or processing

Rejected

Video was rejected by Shop app moderation

Content Moderation

Videos are automatically moderated before being uploaded to ensure they meet Shop app guidelines. If a video is flagged or rejected, you'll see the reason in your Storista dashboard.

How to Enable the Integration

1. Navigate to Off-site menu item in the sidebar

2. Find the Shop app card

3. Click Activate

4. Storista will automatically begin importing your videos that have products tagged

Once activated, all your existing videos with tagged products will be queued for upload. New videos you create with tagged products will automatically be added to the Shop app.

How to Disable the Integration

1. Navigate to Settings > Integrations in your Storista dashboard

2. Find the Shop app card

3. Click Disable

When you disable the integration:

- All your videos will be removed from the Shop app

- Your existing videos and product tags are not affected

- You can re-enable the integration at any time to restore your videos

Managing Individual Videos

You can manage individual videos from the Shop app section in your dashboard:

- View status: See which videos are ready, processing, or have errors

- Remove videos: Delete individual videos from the Shop app without disabling the entire integration

- Review rejections: If a video was rejected, you'll see the reason so you can address any issues

Requirements

To use the Shop app integration, you need:

- An active Shopify store connected to Storista

- Videos with products tagged in Storista

Frequently Asked Questions

How long does it take for videos to appear on the Shop app?

Most videos are processed within a few minutes. However, during initial activation with many videos, it may take longer as videos are processed in batches.

What happens to my Shop app videos if I disconnect my Instagram account?

Your existing Shop app videos remain active. However, new Instagram content won't be synced until you reconnect your account.

Can I choose which videos appear on the Shop app?

Currently, all videos with tagged products are automatically synced. You can remove individual videos you don't want displayed.

Why was my video rejected?

Videos may be rejected for content that doesn't meet Shop app guidelines. Common reasons include inappropriate content, copyright issues, or quality concerns. Check your dashboard for specific rejection reasons.

Do I need a paid Storista plan?

The Shop app integration is available on all plans

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